Seeking to increase its fruit exports, the Sri Lankan Government has undertaken a marketing campaign to sell pineapples to Pakistan. Pineapples in Sri Lanka are grown in an area of over 4,750 hectares producing over 35,000 tons a year. The fruit is grown on a large scale in the country as it has a ready demand in the international market.
Fruits and nuts constitute less than one per cent of Sri Lanka s total exports, official data shows. Besides pineapple, Sri Lanka exports jack fruits, passion fruits and avocado to various countries.
Moves are afoot to encourage high density planting and intensive management to enhance production of high quality pineapple production, officials said. Last month, the Consulate General of Sri Lanka in Karachi organised a Sri Lankan pineapple promotional campaign.
Besides carrying out demonstrations on the correct way of cutting pineapple, the promoters in Karachi also offered the public to taste the delicious fruit. Sri Lankan pineapple has penetrated into the Pakistan after the implementation of the Pakistan-Sri Lanka Free Trade Agreement with effect from June 2005.
Source: indiainfo.com
Publication date: 1/3/2008
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